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Coca-Cola, Colgate, Oreos and Downy

Find out what these brands have in common.

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By: Christine Esposito

Editor-in-Chief

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, according to findings from Kantar Worldpanel's Brand Footprint study of the 50 Most Chosen Global FMCG Brands.   Kantar Worldpanel's Brand Footprint Ranking and Report outlines the winning strategies that the most successful global FMCG brands are employing as well as the key global consumer and industry trends. The ranking reveals the brands that are being bought by the most people, the most oft...

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